This extremely authentic and detailed collection came as a pre-fall surprise this year. The fashion shows began in July 7th. There were many important and trusted Armani clients among the audience. Real couture customers are willingly to shell out a tidy $50,000 for an evening gown or greater than $20,000 for a suit. Although these prices seem high, the excitement of buying such a piece is similar to the thrill of bingo or an auction, as everyone comes away from the event satisfied and excited at the experience of seeing new and fantastic designs from the paradigms of the fashion industry. Armani is the evergreen high esteemed designer who grabs attention on the red carpet of any mega event of the world.

This recent successful day wear hot couture saw the presence of actresses like Cate Blanchett, Kasia Smutniak and Megan Fox. The overall audience presence consisted of a selected invited few listing the who’s who among celebrities. With journalists and fashion editors or reviewers included it was hardly around 600.

40’s film noir was the basic inspiration of this collection with Katherine Hepburn like style as a norm to the show. The 74 designer who just recuperated from a serious illness of hepatitis has made this one of the most signature lifetime collection according to critics.